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PRIVACY POLICY

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Effective Date: 1st January 2026.

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BusinessWanted.com is committed to protecting the privacy and security of personal data. This Privacy Policy explains how we collect, use, store, share, and protect personal data when you visit and use BusinessWanted.com or interact with us in any way.

 

BusinessWanted.com is an online business buyer intent and intelligence platform used by business acquirers, business owners, corporate advisers, and other commercial users.

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This Privacy Policy applies to all users of BusinessWanted.com, including those who register for an account and those who submit forms or enquiries.

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1. Who We Are (Data Controller)

 

BusinessWanted.com is operated by:

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  • Bizworks Online Limited trading as BusinessWanted.com

  • Company Number: 11958108

  • Registered Office: The Studio, Brentmoor Road, Woking, Surrey, GU24 9NE, United Kingdom

  • Email: info@businesswanted.com

  • Data Protection Officer (DPO): Mr Tony Vaughan

 

You may contact the DPO at info@businesswanted.com (please mark your email “Data Protection” or “Privacy Request”).

Bizworks Online Limited is the data controller for personal data processed in connection with BusinessWanted.com.

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2. Scope of This Policy

 

This Policy covers personal data we collect from:

  • visitors to BusinessWanted.com

  • registered users (buyers, sellers, advisers)

  • individuals who submit enquiries, forms, or applications

  • individuals whose data is provided to us by registered users or professional advisers (for example where an adviser submits business contact details as part of an introduction)

 

This Policy does not apply to third party websites linked from BusinessWanted.com.

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3. What Personal Data We Collect

 

We only collect personal data that is necessary for operating the platform, providing the services, and maintaining a secure commercial environment.

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3.1 Registration and account data

When you register as a buyer, seller, or adviser, we collect:

  • full name

  • job title

  • company details

  • email address

  • phone number

  • business address

 

3.2 Buyer preference and intent information

Registered buyers can submit buyer preferences and acquisition intent information which may include:

  • preferred sectors

  • target business size

  • geography or region

  • acquisition timeline

  • funding status (for example “funding available” or “funding limited”)

  • previous acquisition experience

 

Important note: buyer intent information may be displayed on the platform in an anonymised format so it does not identify the buyer or their company. Buyer and company contact details are not published.

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3.3 Seller and adviser information

Sellers and advisers provide similar registration information to allow access to the platform and enable relevant connections.

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3.4 Website and technical data

When you use our website, we may collect technical and usage data, including:

  • IP address

  • browser type and version

  • device identifiers

  • operating system

  • pages visited and time spent on pages

  • referral sources

  • general location information inferred from IP address

 

This information is collected via Wix Analytics and Google Analytics.

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3.5 Data we do not collect

We do not request or process special category personal data (such as health information, biometric data, racial or ethnic origin, religious beliefs, or political opinions).

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We do not request or require sensitive identification or financial documents such as passports, driving licences, bank statements, or proof of funds documents.

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4. How We Use Personal Data

 

We use personal data to:

  • create and manage user accounts

  • verify and administer access to BusinessWanted.com

  • provide the platform services and maintain platform integrity

  • communicate with users about platform activity, enquiries, and service updates

  • respond to enquiries and provide support

  • connect users with professional advisers within our Vetted Adviser Network where appropriate

  • evaluate and improve the platform and user experience

  • carry out business development and B2B marketing

  • maintain security, monitor misuse, and protect against fraud

  • comply with legal and regulatory obligations

  • establish, exercise, or defend legal claims

 

5. Our Lawful Bases for Processing (UK GDPR)

 

We only process personal data where we have a lawful basis under UK GDPR.

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5.1 Performance of a contract

We process personal data where necessary to provide access to the platform, manage accounts, and deliver services you request.

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5.2 Legitimate interests

We process personal data where it is necessary for legitimate business purposes, including:

  • operating and improving the platform

  • maintaining a secure environment and preventing misuse

  • managing commercial enquiries and professional introductions

  • connecting users with advisers within our Vetted Adviser Network where appropriate

  • sending newsletters and B2B marketing communications

  • analysing usage trends and platform performance

 

We consider and balance our legitimate interests against your rights and freedoms, and you have the right to object to processing based on legitimate interests.

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5.3 Legal obligations

We may process personal data where required to comply with applicable law and regulation.

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6. Marketing and Communications

 

We may send B2B marketing emails and newsletters to business users on the basis of legitimate interests. These communications may include:

  • platform updates and news

  • industry insights and content

  • information about relevant services, opportunities, or Vetted Adviser Network support

  • commercial updates relating to BusinessWanted.com

 

You can opt out of marketing communications at any time by using the unsubscribe link in any marketing email or by contacting info@businesswanted.com.

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Service emails related to your account, platform activity, or security notices will continue where necessary to provide the service.

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7. Sharing of Personal Data

 

We do not publish user contact details on BusinessWanted.com.

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However, we may share personal data in limited and controlled circumstances, as set out below.

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7.1 Vetted Adviser Network

We may share buyer, seller, or adviser contact details with professional advisers within our Vetted Adviser Network where this is necessary or appropriate to support platform use, controlled disclosure, or an introduction.

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All Vetted Advisers are screened and are contractually required to maintain confidentiality and comply with data protection obligations.

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7.2 Service providers (processors)

We share personal data with trusted service providers who support the running of the platform, including:

  • Wix (website hosting, web forms, and platform infrastructure)

  • Zoho CRM (customer relationship management)

  • Google Workspace (business email, document storage, and operational communications)

 

We also use email delivery services via Wix and Zoho.

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These service providers act as data processors and only process personal data on our instructions and under appropriate contractual terms.

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7.3 Legal and regulatory disclosures

 

We may disclose personal data where required to do so by law, regulation, court order, or where necessary to establish, exercise, or defend legal rights.

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7.4 Business sale or restructuring

 

If we sell, restructure, or transfer part of the business, personal data may be transferred as part of that transaction, subject to appropriate protections.

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8. International Use and International Transfers

 

BusinessWanted.com operates internationally and may be accessed by users outside the UK.

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Some of our service providers may store or process data outside the UK.

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Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including UK recognised contractual protections such as the UK International Data Transfer Agreement or other lawful mechanisms.

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9. Cookies and Analytics

 

BusinessWanted.com uses cookies and similar technologies for performance, analytics, and functionality.

We use:

  • Wix Analytics

  • Google Analytics

 

Cookies may collect technical and usage information such as page views, browsing behaviour, session duration, and referral sources.

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You can manage cookie preferences using your browser settings and, where applicable, cookie consent tools provided on the website.

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You may also publish a separate Cookie Policy to provide full cookie level detail.

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10. Data Security

 

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

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Security measures include:

  • secure hosting and account controls

  • access restrictions on internal systems

  • secure service providers with contractual safeguards

  • internal practices designed to limit access to need to know basis

 

11. Data Retention

 

We retain personal data only for as long as necessary for the purposes described in this Policy.

In general:

  • we retain account data while your account remains active

  • we may retain records for a reasonable period after inactivity, in case of reactivation, dispute resolution, or compliance requirements

  • we may retain operational and business communications for legitimate business and compliance purposes

  • we retain certain records where necessary to meet legal obligations

 

If you request deletion of your account or personal data, we will comply unless we are required to retain data for legal, regulatory, or legitimate business purposes.

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12. Your Rights Under UK GDPR

 

You have the right to:

  • access your personal data

  • request correction of inaccurate data

  • request deletion of personal data (where applicable)

  • request restriction of processing

  • object to processing based on legitimate interests

  • request portability of data (in certain circumstances)

  • complain to the Information Commissioner’s Office (ICO)

 

To exercise your rights, contact info@businesswanted.com and mark your message “Data Protection” or “Privacy Request”.

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ICO details:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk

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13. Age Restrictions

 

BusinessWanted.com is intended for business users aged 18 and over. We do not knowingly collect personal data from anyone under 18.

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14. Automated Decision Making and Profiling

 

We may use structured data and platform logic to support matching and intelligence functions (for example categorising buyer intent and preferences).

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We do not make decisions that produce legal effects or similarly significant effects solely by automated means.

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15. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time. The most recent version will always be published on BusinessWanted.com and will be effective from the date shown above.

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16. Contact Us

 

  • Bizworks Online Limited trading as BusinessWanted.com

  • The Studio, Brentmoor Road, Woking, Surrey, GU24 9NE, United Kingdom

  • Email: info@businesswanted.com

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